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PROBLEM

Light Deprivation

From age 20 onwards, collagen production declines by approximately 1% per year. This decline, amplified by our modern separation from full-spectrum sunlight, ironically promotes rapid skin ageing, joint stiffness, and bone fragility. Chronic light deprivation can further impair collagen synthesis, disrupt circadian rhythms, and accelerate conditions linked to ageing, such as osteoporosis and neurodegenerative diseases like Alzheimer’s and Parkinson’s. Traditional medications and physiotherapy provide temporary relief but fail to address root causes. Factors like ageing and environmental stressors worsen symptoms, leading to weakened joints, sagging skin, fatigue, and cognitive decline. Emerging light and electromagnetic therapies show potential to reverse symptom severity. They stimulate collagen production, enhance cellular energy, reduce inflammation, and improve circulation—offering a sustainable approach to managing these debilitating conditions. The problem is current light and electromagnetic treatments are expensive and lock most people out, especially vulnerable older groups who are most in need of assistance.

SOLUTION

Proactive Youthcare (PRYO)

Proactive Youthcare (PRYO) has been established to design and build affordable devices that can activate collagen and cellular energy production for those in need. Our devices combine advanced light therapy and PEMF (Pulsed Electromagnetic Field) technology to optimise cellular repair and regeneration at the mitochondrial level. By enhancing natural ATP production and reducing oxidative stress, PRYO's non-invasive solutions support comprehensive tissue regeneration—from skin and muscles to bones and joints. This affordable, proactive approach reduces long-term health risks while empowering individuals to maintain vitality throughout their lives, delivering both aesthetic and functional benefits without costly interventions.

Our Technology